Embossing is basically a process whereby a new dimension is added to any surface, which can be pressed upon. This dimension could be a lettering, pattern , logo, seal or anything. The surface could be anything on which you can press and leave an impression.
Business or identity cards can be found with any business but unique , memorable ones that potential clients will want to keep, will set your business apart from others.
Adding embossing to your business cards or identity cards will set you apart from normal , boring white cards of your competitors .It becomes easier for potential clients to remember your company and not just add your cards to that long pile of cards.
Although, embossing your cards require quite a high level of investment, below are just 5 reasons why embossing your cards could prove a great way to give your business a stand out authority.
Improve your company Image
Your company’s brand is that which speaks for it without you necessarily doing the talking. Embossed cards usually give brands that unique identity, leaving a lasting impression on your customers. Embossing your cards make a bold statement that is only unique for your brand.
Embossed cards get higher retention rates.
People generally tend to keep items / objects that are valuable. Whether they need them or not, valuable items last longer with people. Adding an embossment dimension on your cards. Be it identity or business, cards with no special or individual features have a lower chance of being remembered than the ones who do. This makes embossing a really great investment.
Reliability and durablity
One of the main benefits of embossing is that it ensures that your cards are reliable and durable, so any text or information is stored on them will not be in danger of rubbing off over time.
Embossed cards get noticed right away.
The concept is to stand out. If your card stands out, people will spot right away and will get interested in taking a second look. Embossing your cards will make your card visible even among a long stack or pile of cards. Having something memorable for potential customers to keep will ensure they know of your business.
If you are looking to give a personalised or rather unique approach to your plastic cards then embossing is one great technique to consider, the Datacard SD 460 printer gives you this exemplary feature
ChamsAccess Ltd is your secured Identity and Access management solutions provider.
The post Embossing cards – Benefits of embossing plastic cards. appeared first on ChamsAccess.
